E-Marketing Strategy

I have found the following quadrant useful in terms of balancing my efforts in E-Marketing.
I have included some links to useful sites that help visualize some of the main concepts.
Depending on the size of the website and the available resources the level of activity will vary but generally ensuring you put effort/resources into each quadrant will give a better result then concentrating on one area alone.

Strategy and Objectives

Developing your proposition and objectives and understanding customers and competition

Keeping up to date with marketing technology and the benefits

Example Activities
Developing Web team skills/structure
Documenting and agreeing E-Marketing Strategy
User Research, Competive benchmarking
User expierence principles
Brand guidlines, Content Strategy
Technical Roadmap i.e. the wider context - marketing automation,CRM etc
Budgeting and Forecasting ROI on eMarketing

Design and Development

Building an excellent customer expierence, making transactions easy to the benefit of the business and the customer

Example Activities
User centered design Step by Step Guide
Keeping things simple
Development and Release plans
Design and development reviews
Planning content changes

Building Traffic

How to get the relevant people to your site?

Example Activities
Traffic building 101
Campaign plans - Search, email, PR, Link building

Analytics and Optimisation

What is the Return on Investment of our activities?
Where do we need to improve?

Example Activities
Online Dashboard(article)
Where do people drop out?
What does your conversion funnel look like?
“Buzz”/Online brand monitoring
Monitor ROI